In association with Harpers’ publisher Agile Media, independents are invited to sign up for the Share the Spirit of Beaujolais promotion, to help elevate the profile of the region and drive an uplift in sales.
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Exports of Beaujolais wines to the UK continued to rise in both value and volume last year.
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Inter Beaujolais has appointed Daniel Bulliat as President and Philippe Bardet as Vice President.
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Inter Beaujolais is launching a new UK trade campaign to support restaurants which are finding customers in new ways during the coronavirus pandemic.
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Inter Beaujolais has declared the 2020 vintage “positive”, with the region described as going from “strength to strength”.
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Beaujolais has continued its revival in the UK, with 2019 exports up 17% by value and 22% by volume year on year, according to new figures from Inter Beaujolais.
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Inter Beaujolais has revealed plans to focus on rosé wine at this year’s Wine Paris as part of its overall strategy to diversify further into this market.
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